Don’t Like the Picture You See? It’s Time to Reframe It!

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We help women leaders reframe their story and build a life and business they love—one they don’t need to escape from.

Ready to go from survival to thriving?
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Thriving Starts in Community

You don’t have to figure it all out on your own. Our SheThrive Mastery™ membership is a space for women leaders to grow in business strategy, mindset, and emotional resilience—so they can thrive in life and business, alongside a community that truly gets it.

Inside, you’ll find:
- Guided coaching and conversations
- Tools to help you reframe what’s not working
- Support from women walking a similar path
- A place where success and wholeness are not at odds

Whether you're rebuilding your life, business, or vision—you’ll find strength here.

You’re not wrong to want more

You’re successful on the surface—but something feels off. 

Maybe it’s your leadership, your team, your business, or your life as a whole.

You’re showing up, but it no longer fits who you are or who you’re becoming.

The picture you’re living in doesn’t reflect what you truly want—or what you believe is possible.

Thrive In The Transition

Feeling the Shift? Start Navigating It with Ease

Transitions—whether in leadership, life, or business—can feel overwhelming and unclear. This free guide gives you simple, actionable steps to help you reframe uncertainty and move forward with clarity and confidence.
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Meet Your Coach

Alfia Caldwell is a preacher and teacher of the Gospel, Certified Executive Coach, Financial Transition Strategist, Organizational Development Consultant, Speaker, and Entrepreneur. She is the CEO of Reframe It, Founder of SheThrive Mastery™ Coaching Programs, and creator of the T.H.RI.V.E Model.

Known as The Thrivepreneur Coach, she educates, empowers, and equips women leaders and organizations to navigate complex change, build long-term success, and thrive by combining business strategies, mindset mastery, and emotional resilience coaching. With over 17 years of experience as an executive coach, she has guided Fortune 50 organizations, C-Suite executives, senior leaders, and entrepreneurs through some of the most complex transitions.

Having helped over 20,000 leaders across various industries and entrepreneurs scale businesses beyond 7 figures and open multiple locations, Alfia brings an extensive background in business coaching, insurance and financial services, strategic leadership, organizational development, change management, and ministry. This unique blend of expertise, including trauma-informed coaching, enables her to offer comprehensive support in both professional and personal transition, helping clients navigate challenges with emotional resilience and a mindful approach.

She is also the author of When Disco Balls Become Gaslights: Mastering the dance of Narcissistic Shenanigans and the host of the Thrivepreneur Podcast, where she shares valuable insights on business, financial literacy, and personal growth.


Ready to Take the Next Step?

It’s time to stop wondering what could be and start building what’s possible.

With our support, you’ll create a life and business you love. Join us today and see how our T.H.R.I.V.E Model will transform your journey in life and business.

Don’t wait for tomorrow—your future starts now.


Alfia Caldwell

Certified Trauma-Informed Executive Coach |
Financial Transition Strategist | Business Consultant

Let’s keep walking this path together.

Join the email community for insight, reflection, and tools to help you thrive in entrepreneurship.
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See what our clients have to say!

#is a game changer | #is awesome | #has great solutions | #saved my life | #is the best

Working with Alfia was a game-changer. I transitioned from a corporate job with no idea how to build a business to launching a successful company. The combination of business strategies, mindset coaching, and emotional resilience was exactly what I needed. Today, I’m doing really well as an entrepreneur and feel more confident than ever in my journey!
Tina R, Life Coach
I can’t thank Coach Alfia enough for helping me navigate my transition from corporate to entrepreneur. The THRIVE Model gave me clarity, direction, and the emotional strength I needed to overcome my fears. I’ve successfully scaled my business and can finally see the impact I’m making in my community. I highly recommend this coaching program to any woman looking to make the leap!
Michelle H. Entrpreneur, Project Management
Before working with Alfia, I was stuck, overwhelmed, and uncertain about leaving my corporate job. But through the SheThrive Mastery™ Coaching Program, I gained the confidence, tools, and mindset to not only launch my business but scale it with purpose. The personal growth I’ve experienced is priceless, and I’m excited for what’s to come!
Angela D. Author

The T.H.R.I.V.E.™ Model is a proven framework, formulated, developed, and refined through real-world experience 

Drawn from working with over 20,000 entrepreneurs across industries and stages of business. We have a long history of helping entrepreneurs across the country, dating back to 2008. Over the years, we've supported countless individuals in successfully starting and growing their businesses, including expanding into multiple locations. Additionally, we’ve helped 7-figure businesses scale to 8 and 9 figures, driving substantial growth and success.

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Why choose us

At Reframe It Coaching and Consulting, we are more than just a coaching program—we are strategic transition partner invested in your success. We understand the unique challenges that high-potential corporate career women face, and we are dedicated to providing the support you need to thrive. Unlike traditional coaching programs, we offer a trauma-informed approach that takes into account both your personal and professional needs.

Our holistic multidimensional coaching is built on trust, empathy, and a deep commitment to helping you unlock your full potential for maximum achievement. We don't just help you overcome obstacles; we guide you in reframing your mindset, developing sustainable strategies, and making empowered decisions for long-term success. With our support, you'll have the tools to build resilience, navigate transitions, and lead with authenticity.

When you work with us, you’re not just signing up for coaching—you’re gaining a strategic partner who’s committed to helping you build a life and business you truly love. Together, we’ll make your vision a reality.

Holistic and Multidimensional Approach

Our program goes beyond business strategy—it also addresses key areas vital to high-potential corporate career women including mindset, personal growth, spiritual, business, and leadership development.

Tailored for High-Potential Corporate Career Women

Our program is exclusively designed for high-potential corporate career women facing complex transitions to entrepreneurship, understanding the unique challenges and opportunities you encounter.

Community and Accountability

Our program is not just a coaching program; it’s a movement of high-potential corporate career women committed to empowering each other and growing together.

We’ve had the privilege of partnering with the following organizations to significantly impact their performance, culture and bottom-line results. 

While some of these corporations have directly hired us to work in an executive coaching or training capacity, others represent corporations in which one or more senior executives or partner-level leaders have hired us independently.
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