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Alfia Caldwell - The Strategy Coach.JPG


You know, there's so much talk out there about whose strategy is the ultimate winner. But you know what? From what I've learned over my time as an Executive Coach, strategy isn't like a one-size-fits-all solution. It's more like a flexible, adaptable game plan that you mold to fit your own goals, situation, and circumstances. So, instead of just following someone else's blueprint, I'll teach you how to build your own. It's all about smart planning, making decisions that match your unique situation, and taking steps that genuinely resonate with your journey. A winning strategy is all about your objectives, strengths, the doors that open up for you, and the ever-changing world you're part of. And you know what's great? We'll work through all of this, together.    


My Story

Welcome to my world of executive coaching, where I've had the privilege of guiding executives, leaders, and entrepreneurs for over 15 years. My journey as a certified executive coach has been an incredible adventure, one that has allowed me to touch the lives of thousands across the nation, transforming them into the best versions of themselves, while helping them reach their organizational, leadership, and life goals.

A Passion for Helping You Get Results

My passion for coaching and personal and professional development was ignited early in my career as I witnessed the profound impact we can have on our lives when we are intentional and target in our approach.  This passion has evolved into an unwavering commitment to helping you achieve tangible, meaningful results in your personal and professional journey.

A Wealth of Experience

With over 10,000 hours of coaching experience and my background as an executive, leader, and entrepreneur, I have gained invaluable insights into the intricacies of these domains. This extensive experience has provided me with a profound understanding of the unique challenges and opportunities that individuals encounter.  Throughout my career, I have taken on various roles, including that of a corporate trainer, coach to executives, leaders and entrepreneurs, as well as consultant. I have had the privilege of crafting and delivering engaging training programs that empower individuals on their entrepreneurial journey, guide them through the process of launching and growing businesses, assist leaders in navigating significant organizational changes, and enable teams to excel.  I also hold a master's degree in leadership and coaching.

Bringing Coaching to Life

My coaching approach is dynamic and versatile. Rooted in my comprehensive training in coaching and my extensive coaching experience, I've developed a personalized methodology aimed at helping you achieve your goals which include teaching you how to be more intention and targeted. I have used this methodology while leading workshops that ignite creativity and innovation, orchestrating coaching sessions of various scales that encourage collaboration, and one-on-one coaching tailored to unveil your untapped potential. My coaching approach includes some virtual offerings, ensuring that geographical distance is never a barrier to your personal and professional growth.

My Promise to You

As your executive coach, my commitment is to help you navigate the complex landscape of your personal and professional journey.  Together, we'll unlock your untapped potential, uncover hidden strengths, and develop intentional and targeted strategies that drive success. My coaching is built on trust, collaboration, and a shared vision of your goals.

Let's Connect

I'm excited to embark on this transformative journey with you. Whether you're an experienced executive looking to reach new heights or an aspiring entrepreneur ready to take your first steps, I'm here to guide and support you every step of the way.

If you're ready to invest in your personal and professional growth, let's connect. Together, we'll write the next chapter of your success story. Reach out today, and let's get started on your path to excellence.



Working with Alfia Caldwell in expanding my insurance and financial services agency has been a game-changer. Her profound industry understanding, strategic vision, and tireless commitment have driven remarkable growth. From identifying new markets to optimizing services and managing finances, Alfia's guidance has been instrumental. Since implementing her recommendations, our agency has experienced substantial expansion in client base and revenue. I wholeheartedly endorse Alfia as a trusted partner in achieving business success, and I'm confident in her ability to continue making a significant impact. Thank you, Alfia, for your invaluable support.

I wholeheartedly endorse Alfia as a trusted partner in navigating coaching for entrepreneurs. Her assistance with crafting tailored legal solutions for my small business owners clients has been invaluable. 

Nikita G. J.D., CCEP / Principal Counsel and Consultant /Attorney

Reuben R / President /Insurance and Financial Service Agency Owner

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