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Success Starts Here!

Stop Allowing FEAR To Sabotage Your Success

Twelve-Week Course, taught by Alfia Caldwell, Founder, and CEO of REFRAME iT!


The Masterclass includes:

  • 12 hours of master coaching 

  • Three (3) one-hour private lessons with Alfia on any of the below topics that you need concentrated help on

  • Weekly virtual classes & course work on:

    • Finding your why: Dive deep into your purpose and start to craft your business pitch and founder story.

    • Who’s going to buy this?: Define your audience segmentations, their motivations, and where to reach them.

    • Building brand awareness: Crowdfunding is a marketing tactic, so let’s discover ways you can get the word out with messaging that really sticks, and build your network of potential backers along the way.

    • Your media toolbox: Explore how tools like social media, influencers, PR, email marketing, and events can fuel you to the finish line.

    • Building a rewards structure: Your product is your reward…unless it’s not! Let’s dive into different types of incentives, price points, and fulfillment options.

    • Timeline: Goals are more achievable when you write them down and set dates. We’ll review a standard timeline, and create one together that’s customized for your project.

  • Weekly 30-minute, group office hours

  • Peace of mind that you will exit this course with an expertly crafted go-to-market strategy for your crowdfunding campaign, and your business.

Terms & Conditions: All payments and deposits are non-refundable. Payment 2 is due by 12/21/2018. Payment 3 is due by 01/04/2019.




$600 PAYMENT 1









FREE 4-day eCourse Stop Allowing FEAR To Sabotage Your Success. 

If you know it's time for a change in a specific area of your life, but you aren't sure how to make it happen, this is for you … 





















Finally: Discover a Proven Process to Access Your Success you've always desired, Stop Allowing FEAR To Sabotage Your Success.  Stop Feeling Stuck, Defeated, and Frustrated!


You CAN take control of your life, reach your full potential, and create unprecedented happiness and success. In this eCourse, I'll show you how.




Success! Message received.

Ms. Caldwell was intrumental in helping me focus in on the underlying issues that were preventing me from reaching my full potential.  She helped guide me in finding the root causes of things that were preventing me from reaching my goals. It was what I needed to move forward. She helped me make behavior changes and allowed time for these changes to become a fiber of my every day life style. I have been able to change my life for the better and my family is also enjoying the fruits of this labor. I attribute many of my personal success to Ms. Caldwell and the work she has done.  Golpar Ghaedi, Senior Operations Manager - Office Depot. Schaumburg, IL

Before coaching, I was burned out and wanted to start a second career doing something I’ve always dreamed of doing.  I was feeling frustrated, my motivation was low, and I felt stuck in life.  I previously would make goals and not stick with them. I realized that I was placing obstacles in my own way. Through the coaching process with Reframe It,  I was able to gain clarity, direction, make goals and stick with them, which opened up a second career opportunity for me.  Since my coaching experience with Reframe It, I am more decisive, focused and more intentional about accomplishing my goals. Thanks to my leadership strategy coach, Alfia Caldwell, I was able to obtain an ideal leadership position I had only dreamed of before! Ziomara Stokes, Chaplain - MarketPlace Chaplains USA. Nashville, TN 

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