From Corporate Success to Purpose-Driven CEO — And Now I Help You Do the Same

You’ve checked all the boxes: the career, the title, the salary, the influence.
But lately, you’ve been feeling a pull toward something more—a desire to create a business of your own, built on your terms, your vision, and your values.

I’m Alfia Caldwell, also known as The Thrivepreneur Coach, and I help high-potential corporate career women like you confidently transition from employee to entrepreneur—without sacrificing the success you’ve already built.

Through my proven SheThrive Mastery™ Coaching Program using my THRIVE Framework, I guide you to turn your ambition into aligned action so you can build a profitable, purpose-driven business that lets you thrive in every area of your life.


My Journey

For over 17 years, I’ve coached corporations, leaders and entrepreneurs, helping them unlock their next level of impact and income. I’ve also spent 20 years in ministry leadership, serving and supporting people through seasons of transition and transformation.

But this path? I’ve walked it myself.

After years of success in the corporate world, I knew I was being called to more. I didn’t just want to build someone else’s dream—I wanted to create my own. One with purpose, flexibility, and the freedom to show up fully as the woman God created me to be.

Transitioning wasn’t instant. I had to rewire how I thought about success, strategy, and self-worth. But once I made the shift, I knew I had to help other women do the same—with clarity, confidence, and without starting from scratch.

What Makes My Coaching Different:

Strategic Meets Spiritual: I blend real-world business strategy with soul-level alignment so your success doesn’t come at the cost of your peace.

Tried + True Framework: My THRIVE Coaching Model is a proven framework—fine-tuned through coaching over 20,000 leaders—and designed to walk you through the mindset shifts, business foundations, and emotional resilience needed for sustainable growth.

You’ve Got a Guide: I’ve been where you are. And with nearly two decades of experience coaching those who’ve stood in the same place, I know the way forward. You don’t have to figure it all out alone—I’m here to guide you every step of the way.
Certified Trauma-Informed Executive Coach | Business Consultant | Financial Transition Strategist

Let’s Work Together

 You don’t have to choose between security and fulfillment. You can build a business that honors your ambition and your values. And I’m here to help you make the leap—with clarity, strategy, and full support. Ready to explore what your next chapter could look like?

Certifications & Credentials

With a solid foundation of training, education, experience, certifications, and most importantly proven results, I enjoy guiding women through the transition from employee to entrepreneur, helping them achieve lasting transformative success.

01

Education

Bachelors of Arts, Economics
Masters of Science, Leadership and Coaching

02

Certifications 

Certified Emotional Intelligence Practitioner 
Certified Executive Coach (CEC)
Certified Change Management Professional (CCMP)
Excellence In Operations Management 
Certified Corporate Trainer for Adult Learning
Certified Financial Coach and Facilitator 
Certified Christian Life Coach (CCLC)
Certified Trauma Informed Coach and Counselor (TICC)

03

ASSESSMENTS

DiSC Personality Profile
Other 360 Assessment
Clifton StrengthsFinder Assessment
Testimonials

What our clients say about us

I was working for an insurance agent. Working with Alfia was a transformative experience. She not only mentored me but also empowered me to transition from employee to business owner. Thanks to her guidance and support, I was able to successfully launch and run my own insurance agency. Her expertise and encouragement were instrumental in helping me build a thriving business, and I am deeply grateful for her invaluable mentorship.
— Sonya M. Insurance Agency Owner
As a hairstylist, I was ready for the next step, and Alfia played a pivotal role in helping me transition into becoming a successful salon owner. She was incredibly instrumental in preparing me for this new chapter, especially when it came to the financial aspects. Together, we created a detailed plan that not only set me up for success but also helped me become debt-free. I’m beyond grateful for her guidance and support during this journey.
— Ashley M. Salon Owner
I went from feeling stuck in my corporate job to launching a thriving business, all thanks to this program. It helped me build my business from the ground up, and now I feel incredibly fulfilled knowing the positive impact I’m making in my community and in the lives of my clients every day. What started as a leap from a corporate job has now evolved into a meaningful and successful business. I’m excited to continue working with her as I take my business to 7 figures and beyond!
— Tamara D. Business Consultant
Working with my coach was truly a game-changer. I went from being stuck in a corporate job with limited growth opportunities to launching my own business and scaling it to 7 figures in under two years! The mental resilience I gained through our work together has empowered me to navigate the challenges that came with the transition.  It also help me gain confidence to grow my business. I never imagined this level of success was possible until I started working with her.
— Jess S. Coaching & Consulting 

Work With Me — The Thrivepreneur Coach

You're Ready to Build the Business You Can’t Stop Thinking About.

Now You Need a Strategy That Matches Your Drive — and a Coach Who Gets You.

You’ve built an incredible career. You’ve led teams, made tough decisions, hit your goals, and earned respect.

But lately, success feels… incomplete.

You’re craving more impact.
More flexibility.
More alignment.

You don’t want to quit your job and “wing it.”
You want to build a purpose-driven business with strategy, confidence, and support—without starting from zero.

That’s where I come in.

The SheThrive Mastery™: From Corporate to CEO

A high-touch business and mindset mentorship program for corporate women ready to become thriving CEOs.


This is not a one-size-fits-all. It’s a customized coaching experience that helps you transition from employee to entrepreneur—on your terms and in alignment with your values.

What We Cover
Inside this program, we’ll cover:

 Clarity & Business Strategy: Define what success looks like for you and align your business model accordingly.

 Mindset Mastery and Emotional Resilience Building:
Break free from the “employee” identity and step into your CEO energy while moving beyond imposter syndrome and self-doubt. 

 Ongoing Support & Accountability:
You won’t be alone in this journey. I’ll provide continuous support, resources, and accountability as you implement your business plan and execute your growth strategies.

 BONUS: Business Systems & Financial Coaching:
Learn how to structure your business for long-term success. We'll address everything from financial planning and debt elimination to structuring your revenue streams and replacing corporate benefits.

 BONUS: Client Attraction & Marketing Strategy: Create an actionable plan to attract your ideal clients and build your brand. We’ll focus on sustainable marketing strategies to grow your business. 

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Is This for You?

This is for you if...
✔ You’ve been in corporate and know how to work hard—but you’re ready to work smart

✔ You’re not afraid to invest in yourself, but you want guidance that’s strategic, not cookie-cutter

✔ You want to honor your professional background and step fully into your next chapter

✔ You know you’re made for more—and you’re done waiting

Program Format

✔ Weekly Coaching Calls

✔ Access to the SheThrive Mastery™ Vault (workbooks, templates, resources)

✔ Private community of like-minded women for connection + personalized support in between meetings

✔ Hot seat coaching + live feedback during sessions

✔ VIP Upgrade Available — Includes deep-dive strategy sessions, personal brand development, and business audits

By the end of this program, you will:

✨ A Proven Framework: gain a clearly defined business model and revenue plan

✨ Implementation Templates & Tools For Long-Term Success: your first high-value service or offering structured, priced, and positioned for launch. A solid understanding of operations, local marketing, and customer acquisition

✨ Mindset & Emotional Alignment: Know how to market, sell, and serve without burnout

✨ Thrivepreneur Community: be amount women who have CEO-level confidence to lead a team, manage finances, and make strategic decisions

✨ Personalized Success Roadmap: a business that’s aligned with your values, lifestyle goals, and long-term vision

You don’t have to figure this out on your own.

Let’s make this transition powerful, profitable, and aligned with who you are.

👉 Book Your Free SheThrive Strategy Session.

Let’s talk about where you are, where you want to go, and how I can support you in getting there.
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