Build a Business You Love — Without Starting Over

Are you a woman transitioning from corporate, seeking clarity, confidence, and a clear path to launch or grow a business that reflects your strengths?

You’ve climbed the ladder, but the view doesn’t match your dream. You crave more meaning, freedom, and a business that feels truly yours.

I know what it’s like to look successful on paper but feel stuck inside—wondering, “Is this all there is?” I spent years coaching executives and building others’ businesses while parts of me quietly broke.

Then I healed, reclaimed my voice, and transformed my experience, skills, and faith into a business that honors all of me—not just my resume.

Now, through my trauma-informed T.H.R.I.V.E. Model, I help women like you reframe what they know, reclaim who they are, and build businesses aligned with their strengths.

If you’re a high-potential woman ready to lead, grow, and make lasting impact, let’s turn your experience into a business you love—avoiding burnout, wasted time, and costly mistakes.

This isn’t just business growth; it’s becoming who you were meant to be.

Ready to stop spinning your wheels? Start your Thrivepreneur journey Join today and get access to the proven T.H.R.I.V.E. Model. You deserve more than survival—you deserve to thrive.
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Write your awesome label here.

Every thriving entrepreneur needs a safe space to grow

Join The Thrivepreneuer Tribe

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We’re excited to help you unlock your next level of thriving!
The Thrivepreneur Tribe — is a space for high-potential women who are either transitioning from corporate success to entrepreneurship, or are already entrepreneurs.

Inside the Tribe, you’ll find real community while building the capability, capacity, and commitment you need to grow a business you truly love.

From Employee to Entrepreneur: A Clear Path to Thriving in Business

T.H.R.I.V.E.™ Model
This isn’t hustle culture in heels. This is a framework built to support the whole woman. It’s a holistic approach to entrepreneurship — one that blends proven business strategy, mindset mastery, and emotional resilience. This is a complete framework designed for high-achieving women who want real success — without sacrificing their health, family, or joy.
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Formulated and refined through work with over 20,000 entrepreneurs, using our T.H.R.I.V.E.™ Model we help you build :


✔️ Clarity
We’ll design a business model that’s both financially successful and personally fulfilling
— so you’re building something that fits you, not just another job in disguise.

✔️ Confidence
With our 90-Day Exit Strategy, you'll know exactly when and how to leave corporate
— and you’ll launch with a focused plan to start strong and stay profitable from day one.

✔️ The Compass to Grow
You’ll have a clear path to scale your business to 7 figures and beyond,
with the strategy and guidance to build lasting success — not just short-term wins.

This is the heart of our coaching approach — a strategic and spirit-led path that helps you launch, lead, and live 


Business Strategies

 Mindset Mastery

Emotional Resilience

Ready to build a business you love? Here’s how we get started:

You don’t need to guess your way through this transition. With the right strategy and support, you can move from employee to entrepreneur and actually thrive — in business and in life.

Schedule a Strategy Call

We’ll talk about where you are and where you want to go. We’ll map a plan based on your goals, strengths, and season of life. You'll have guidance every step of the way as you build your business with confidence.

See what our clients have to say!

#is a game changer | #is awesome | #has great solutions | #saved my life | #is the best

Working with Alfia was a game-changer. I transitioned from a corporate job with no idea how to build a business to launching a successful company. The combination of business strategies, mindset coaching, and emotional resilience was exactly what I needed. Today, I’m doing really well as an entrepreneur and feel more confident than ever in my journey!
Tina R, Life Coach
I can’t thank Coach Alfia enough for helping me navigate my transition from corporate to entrepreneur. The THRIVE Model gave me clarity, direction, and the emotional strength I needed to overcome my fears. I’ve successfully scaled my business and can finally see the impact I’m making in my community. I highly recommend this coaching program to any woman looking to make the leap!
Michelle H. Entrpreneur, Project Management
Before working with Alfia, I was stuck, overwhelmed, and uncertain about leaving my corporate job. But through the SheThrive Mastery™ Coaching Program, I gained the confidence, tools, and mindset to not only launch my business but scale it with purpose. The personal growth I’ve experienced is priceless, and I’m excited for what’s to come!
Angela D. Author

The T.H.R.I.V.E.™ Model is a proven framework, formulated, developed, and refined through real-world experience 

Drawn from working with over 20,000 entrepreneurs across industries and stages of business. We have a long history of helping entrepreneurs across the country, dating back to 2008. Over the years, we've supported countless individuals in successfully starting and growing their businesses, including expanding into multiple locations. Additionally, we’ve helped 7-figure businesses scale to 8 and 9 figures, driving substantial growth and success.

Clients

Years

Workshops

Meet Your Coach

Alfia Caldwell is a Certified Trauma-Informed Executive Coach, Financial Transition Strategist, Business Consultant, Speaker, Author, and Entrepreneur. She is the CEO of Reframe It Coaching and Consulting, founder SheThrive Mastery™ Coaching Program, and creator of the T.H.RI.V.E Model.

Known as The Thrivepreneur Coach, she empowers women to build long-term success and thrive in entrepreneurship by combining business strategies, mindset mastery, and emotional resilience coaching. With over 17 years of experience as an executive coach, she has guided Fortune 50 organizations, C-Suite executives, senior leaders, and entrepreneurs through some of the most complex transitions.

Having helped over 20,000 entrepreneurs across various industries scale businesses beyond 7 figures and open multiple locations, Alfia brings an extensive background in insurance and financial services, leadership development, and ministry. This unique blend of expertise, including trauma-informed coaching, enables her to offer comprehensive support in both business and financial transition, helping clients navigate challenges with emotional resilience and a mindful approach.

She is also the author of When Disco Balls Become Gaslights: Mastering the dance of Narcissistic Shenanigans and the host of the Thrivepreneur Podcast, where she shares valuable insights on business, financial literacy, and personal growth.


Ready to Take the Next Step?

It’s time to stop wondering what could be and start building what’s possible.

With my support, you’ll create a life and business you love. Join me today and see how my T.H.R.I.V.E Model will transform your journey to entrepreneurship.

Don’t wait for tomorrow—your future starts now.


Alfia Caldwell

Certified Trauma-Informed Executive Coach |
Financial Transition Strategist | Business Consultant

Why choose us

At Reframe It Coaching and Consulting, we are more than just a coaching program—we are strategic transition partner invested in your success. We understand the unique challenges that high-potential corporate career women face, and we are dedicated to providing the support you need to thrive. Unlike traditional coaching programs, we offer a trauma-informed approach that takes into account both your personal and professional needs.

Our holistic multidimensional coaching is built on trust, empathy, and a deep commitment to helping you unlock your full potential for maximum achievement. We don't just help you overcome obstacles; we guide you in reframing your mindset, developing sustainable strategies, and making empowered decisions for long-term success. With our support, you'll have the tools to build resilience, navigate transitions, and lead with authenticity.

When you work with us, you’re not just signing up for coaching—you’re gaining a strategic partner who’s committed to helping you build a life and business you truly love. Together, we’ll make your vision a reality.

Holistic and Multidimensional Approach

Our program goes beyond business strategy—it also addresses key areas vital to high-potential corporate career women including mindset, personal growth, spiritual, business, and leadership development.

Tailored for High-Potential Corporate Career Women

Our program is exclusively designed for high-potential corporate career women facing complex transitions to entrepreneurship, understanding the unique challenges and opportunities you encounter.

Community and Accountability

Our program is not just a coaching program; it’s a movement of high-potential corporate career women committed to empowering each other and growing together.

We’ve had the privilege of partnering with the following organizations to significantly impact their performance, culture and bottom-line results. 

While some of these corporations have directly hired us to work in an executive coaching or training capacity, others represent corporations in which one or more senior executives or partner-level leaders have hired us independently.
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