Women

Heal After Trauma

Rebuild trust in yourself, set healthy boundaries, and reclaim your voice via tools and techniques to support your healing.
Aspiring Coaches

Become Certified

Get training and mentorship rooted in biblical wisdom, science, and proven trauma-informed coaching principles.
Organizations

Become Trauma-Informed

Create a culture within your organization that prioritize psychological safety, communication, and sustainable leadership.
Women

Heal After Trauma

Gain motivation to self-master your unique circumstances so you can move into the life you truly are meant to live and gently let go of the past.
Aspiring Coaches

Become Certified

Understand various types of trauma, their origins, manifestations, and lasting effects to better support clients.
Organizations

Become Trauma-Informed

Develop skills to navigate sensitive areas, offer informed guidance, and direct employees to appropriate resources.

About us

We help women leaders and entrepreneurs successfully navigate the complexities of business growth, career transitions, and significant life changes by empowering them with clarity, confidence, and the compass they need. Our mission is simple: to help you not just survive, but truly thrive—creating a life and business that you love. 

We understand that as a woman in leadership, you’re often balancing multiple roles and facing unique challenges that require both strategic thinking and emotional resilience. Whether you’re scaling your business, transitioning into a new career, or dealing with life’s major shifts, our team is here to guide you every step of the way. With the right support, tools, and mindset, you can turn obstacles into opportunities and unlock your full potential.

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A wide variety of online courses

Enjoy the flexibility and variety of payment options for managing transactions online.

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Practical tips & tricks

Our training is designed to provide the skills in a practical approach.

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Discuss with others

Participate in our online forum, share thoughts and ideas.

Say Goodbye to Difficult Disappointing and Destructive Relationships with this eBook

Unlock the keys to ridding you life of cycles of difficult disappointing and destructive relationships. Learn why you may be attracting these relationships and what to do about it.  Gain tools for healing and how to build a future of healthy relationships.

EBook Bundle

Five Times the Impact, Five Times the Transformation Whether at work or in your personal life, understanding and managing relationships is key to your well-being. Get all five ebooks and empower yourself with the strategies to navigate any challenge.
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Pre-Order Your Copy Of My New Book Now!

Break Free from Narcissistic Manipulation and Reclaim Your Power!

Recognize Narcissistic Behaviors

Understand the signs of gaslighting, emotional manipulation, and toxic control.

Set Powerful Boundaries

Learn how to protect your emotional space, regain your confidence, and stand firm in your decisions.

Embrace Emotional Resilience

Discover how to heal from past wounds and build lasting resilience.

Our Founder

Alfia Caldwell, M.S., CEC, CCMP, CCLC, TICC
Certified Trauma-Informed Executive Coach | Financial Transition Strategist | Business Consultant
Alfia is a passionate and skillful strategic partner and founder of Reframe It Coaching and Consulting and SheThrive Mastery™. With over 16 years of experience coaching C-suite executives, senior leaders, and entrepreneurs, Alfia combines a wealth of knowledge from diverse industries to help women in leadership excel.

Holding a Master’s in Leadership, Coaching - Organizational Development and a Bachelor’s in Economics, Alfia offers a unique blend of business acumen, psychological insight, and spiritual wisdom. The foundation of SheThrive Mastery™ coaching philosophy is grounded in both executive coaching and trauma-informed approaches, with certifications in Executive Coaching, Change Management, Trauma-Informed Coaching and Counseling, and Christian Life Coaching, she has had the privilege of coaching and advising over 20,000 entrepreneurs and leaders nationwide, as well as, organizations across diverse sectors including financial services, nonprofits, large religious organizations, colleges and universities, and Fortune 50 corporations to name a few. 

Alfia has the education, training, experience, skills, and results.  She has a proven track record for success developed through helping entrepreneurs grow their businesses beyond 7- figures and expand into multiple locations. She has a deep understanding of the challenges that come with leading a business haven successfully owned and operate two, and navigating life’s changes. With over 20 years of experience in insurance and financial services, as well as ministry leadership, Alfia understands the delicate balance of strategy, faith, and personal well-being that drives sustainable success.
Start Your Personal Healing Journey

Join The
Rebuilding Me After We 10-Day Challenge

A free 10-day healing challenge for women who are ready to rebuild after narcissistic and emotional abusive relationships. Because healing isn’t about fixing what’s broken. It’s about remembering who you were before the pain — and becoming who you were always meant to be.
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We are trusted around the globe

Clients

Projects

Workshops

Why choose us

Our holistic multidimensional, and comprehensive developmental solutions ensures that you’re supported in a safe, non-judgmental environment, where personalized strategies and actionable tools empower you to transform your challenges into opportunities. With a focus on resilience-building, emotional intelligence, and mindset shifts, we help you move beyond survival and embrace a empowered life. Additionally, we offer faith-based support for those who seek spiritual healing, and our community-driven programs foster connection with like-minded women leaders who understand your journey. We don’t just help you heal—we help you thrive.

Holistic Approach

We provide the most holistic approach to development combining business strategy, emotional intelligence (EQ), spiritual growth (SQ), leadership intelligence (LQ), and financial intelligence (FQ). Providing a multi-dimensional, customized approach, rather than a one-size-fits-all coaching model.

Trauma-Informed Care

Our platform provides leadership and business coaching programs while integrating trauma-informed approaches, to address the whole woman.

Developed For Women

Designed for women leaders and entrepreneurs.  We offer a comprehensive development solution. We work with our clients to understand their unique challenges and design a learning solution that meets their unique needs. Offering spiritual support and aligning business goals with faith and purpose
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