About us

We help women leaders and entrepreneurs successfully navigate the complexities of business growth, career transitions, and significant life changes by empowering them with clarity, confidence, and the compass they need. Our mission is simple: to help you not just survive, but truly thrive—creating a life and business that you love. 

We understand that as a woman in leadership, you’re often balancing multiple roles and facing unique challenges that require both strategic thinking and emotional resilience. Whether you’re scaling your business, transitioning into a new career, or dealing with life’s major shifts, our team is here to guide you every step of the way. With the right support, tools, and mindset, you can turn obstacles into opportunities and unlock your full potential.

Who we are

Passionate about empowering women leaders and entrepreneurs to thrive. Our mission is to help you not just navigate the complexities of business growth, career transitions, and life changes—but to do so with ease. We believe in creating a space where you can grow authentically, align your personal and professional goals, and build a life and business that reflects your deepest values.

We are a community of women supporting women, offering a holistic approach to leadership, personal development, and business strategy. As women we often face overwhelming uncertainty during periods of change—whether scaling our business, transitioning careers, or navigating personal challenges. This can lead to decision paralysis, self-doubt, and fear of failure. Personal traumas, such as past relationship struggles or financial setbacks, can further block our potential and hinder our ability to lead with confidence. Balancing business, financial management, and personal growth can create burnout, lack of focus, and overwhelm. During critical transitions, many women feel lost or unsure of how to sustain success, often feeling stuck at a crossroads.

This is why we don’t just focus on strategies for success—we focus on empowering the whole person. Through executive coaching, business consulting, and our online academy, we equip women with the tools, resources, and mindset to thrive, both in their businesses and in their personal lives. Our coaching is designed to help you develop emotional intelligence, make aligned decisions, and build the confidence to lead with purpose.

We are more than just a coaching practice—we are a partner in your journey, here to support you every step of the way as you create the impact, success, and fulfillment you deserve.
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Our Promise to You

We are committed to providing you with a holistic coaching experience that nurtures both your professional growth and personal fulfillment. Through customized personalized coaching, strategic business consulting, and a powerful online academy, we equip you with the tools, insights, and support you need to:
  • Thrive through business growth, career transitions, and significant life change.

  • Lead with confidence, clarity, and purpose.

  • Build a legacy-driven business and a fulfilling life.

  • Tap into your highest potential, guided by a deep understanding of leadership, faith, and personal well-being.

We believe that true leadership comes from a place of inner strength and alignment—when you’re empowered to lead with your values and vision, you’re not only creating success, but also living a life that’s rich with meaning and impact.
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Our Purpose

To empower women leaders and entrepreneurs to step into their full potential, navigate the complexities of business and life with confidence, and create lasting success that aligns with their values. We are here to guide you through every transition, challenge, and opportunity, ensuring that you not only survive but thrive—in your business, career, and life.

Our work is driven by the belief that every woman has the ability to lead with authenticity. We exist to help you build the resilience, and emotional intelligence needed to lead with purpose, make decisions aligned with your vision, and cultivate a life and business that brings you true fulfillment.

Through executive coaching, business consulting, and our online academy, we equip you with the tools, insights, and strategies to:
  • Navigate business growth: Scale your business with strategic direction, personal development, and a growth mindset.
  • Manage career transitions: Step into new roles, career paths, or entrepreneurial ventures with clarity and confidence.
  • Thrive through life changes: Build resilience and emotional intelligence to turn challenges into opportunities for growth.
  • Align your values with your work: Lead in a way that reflects your deepest values and creates a legacy that’s meaningful to you.


Our purpose is to partner with you as you rise to the next level of leadership and design a life and business that reflect your deepest calling—one that inspires you, serves others, and leaves a lasting impact on the world.

Our Expertise

We offer holistic multidimensional solutions designed to address the unique needs of women who are committed to thriving in their life and leadership roles. Our expertise includes:

Executive Coaching: Helping C-suite executives and senior leaders develop high-performance strategies, navigate challenges, and lead with emotional intelligence and resilience.

Business Consulting: Guiding entrepreneurs and business owners through business growth, strategy development, and organizational leadership to build scalable and sustainable businesses.

Financial Clarity & Strategy:  Empowering you with the knowledge, mindset, and tools you need to take control of your financial future—whether you're growing your business, managing personal wealth, or navigating significant financial transitions.

Trauma-Informed Coaching: Offering a compassionate, holistic approach to leadership and personal development, especially for women navigating trauma or significant life changes.

Christian Life Coaching: Integrating faith-based coaching to help you align your business and leadership with your values, vision, and purpose.

Online Academy: Educating women to master leadership, personal development, and business strategies with flexible online courses that fit into their busy lives.
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Our Founder

Alfia Caldwell, M.S., CEC, CCMP, CCLC, TICC
Certified Trauma-Informed Executive Coach | Financial Transition Strategist | Business Consultant
Alfia is a passionate and skillful strategic partner and founder of Reframe It Coaching and Consulting and SheThrive Mastery™. With over 16 years of experience coaching C-suite executives, senior leaders, and entrepreneurs, Alfia combines a wealth of knowledge from diverse industries to help women in leadership excel.

Holding a Master’s in Leadership, Coaching - Organizational Development and a Bachelor’s in Economics, Alfia offers a unique blend of business acumen, psychological insight, and spiritual wisdom. The foundation of SheThrive Mastery™ coaching philosophy is grounded in both executive coaching and trauma-informed approaches, with certifications in Executive Coaching, Change Management, Trauma-Informed Coaching and Counseling, and Christian Life Coaching, she has had the privilege of coaching and advising over 20,000 entrepreneurs and leaders nationwide, as well as, organizations across diverse sectors including financial services, nonprofits, large religious organizations, colleges and universities, and Fortune 50 corporations to name a few. 

Alfia has the education, training, experience, skills, and results.  She has a proven track record for success developed through helping entrepreneurs grow their businesses beyond 7- figures and expand into multiple locations. She has a deep understanding of the challenges that come with leading a business haven successfully owned and operate two, and navigating life’s changes. With over 20 years of experience in insurance and financial services, as well as ministry leadership, Alfia understands the delicate balance of strategy, faith, and personal well-being that drives sustainable success.
THIS IS YOUR YEAR TO THRIVE

Join The
SheThrive Mastery™ Collective

Overcome fear of failure, self-doubt and imposter syndrome. Don't let loneliness and isolation, lack of support systems, or financial insecurity hold you back. Our coaching program is designed to help you overcome these obstacles and achieve success.
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We are trusted around the globe

Clients

Projects

Workshops

Why choose us

Our holistic multidimensional, and comprehensive developmental solutions ensures that you’re supported in a safe, non-judgmental environment, where personalized strategies and actionable tools empower you to transform your challenges into opportunities. With a focus on resilience-building, emotional intelligence, and mindset shifts, we help you move beyond survival and embrace a empowered life. Additionally, we offer faith-based support for those who seek spiritual healing, and our community-driven programs foster connection with like-minded women leaders who understand your journey. We don’t just help you heal—we help you thrive.

Holistic Approach

We provide the most holistic approach to development combining business strategy, emotional intelligence (EQ), spiritual growth (SQ), leadership intelligence (LQ), and financial intelligence (FQ). Providing a multi-dimensional, customized approach, rather than a one-size-fits-all coaching model.

Trauma-Informed Care

Our platform provides leadership and business coaching programs while integrating trauma-informed approaches, to address the whole woman.

Developed For Women

Designed for women leaders and entrepreneurs.  We offer a comprehensive development solution. We work with our clients to understand their unique challenges and design a learning solution that meets their unique needs. Offering spiritual support and aligning business goals with faith and purpose
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