About us
We help women leaders and entrepreneurs successfully navigate the complexities of business growth, career transitions, and significant life changes by empowering them with clarity, confidence, and the compass they need. Our mission is simple: to help you not just survive, but truly thrive—creating a life and business that you love.
We understand that as a woman in leadership, you’re often balancing multiple roles and facing unique challenges that require both strategic thinking and emotional resilience. Whether you’re scaling your business, transitioning into a new career, or dealing with life’s major shifts, our team is here to guide you every step of the way. With the right support, tools, and mindset, you can turn obstacles into opportunities and unlock your full potential.
We understand that as a woman in leadership, you’re often balancing multiple roles and facing unique challenges that require both strategic thinking and emotional resilience. Whether you’re scaling your business, transitioning into a new career, or dealing with life’s major shifts, our team is here to guide you every step of the way. With the right support, tools, and mindset, you can turn obstacles into opportunities and unlock your full potential.
Our Founder
Alfia is a passionate and skillful strategic partner and founder of Reframe It Coaching and Consulting and SheThrive Mastery™. With over 16 years of experience coaching C-suite executives, senior leaders, and entrepreneurs, Alfia combines a wealth of knowledge from diverse industries to help women in leadership excel.
Holding a Master’s in Leadership, Coaching - Organizational Development and a Bachelor’s in Economics, Alfia offers a unique blend of business acumen, psychological insight, and spiritual wisdom. The foundation of SheThrive Mastery™ coaching philosophy is grounded in both executive coaching and trauma-informed approaches, with certifications in Executive Coaching, Change Management, Trauma-Informed Coaching and Counseling, and Christian Life Coaching, she has had the privilege of coaching and advising over 20,000 entrepreneurs and leaders nationwide, as well as, organizations across diverse sectors including financial services, nonprofits, large religious organizations, colleges and universities, and Fortune 50 corporations to name a few.
Alfia has the education, training, experience, skills, and results. She has a proven track record for success developed through helping entrepreneurs grow their businesses beyond 7- figures and expand into multiple locations. She has a deep understanding of the challenges that come with leading a business haven successfully owned and operate two, and navigating life’s changes. With over 20 years of experience in insurance and financial services, as well as ministry leadership, Alfia understands the delicate balance of strategy, faith, and personal well-being that drives sustainable success.
THIS IS YOUR YEAR TO THRIVE
Join TheSheThrive Mastery™ Collective
Overcome fear of failure, self-doubt and imposter syndrome. Don't let loneliness and isolation, lack of support systems, or financial insecurity hold you back. Our coaching program is designed to help you overcome these obstacles and achieve success.
Write your awesome label here.
We are trusted around the globe
Why choose us
Our holistic multidimensional, and comprehensive developmental solutions ensures that you’re supported in a safe, non-judgmental environment, where personalized strategies and actionable tools empower you to transform your challenges into opportunities. With a focus on resilience-building, emotional intelligence, and mindset shifts, we help you move beyond survival and embrace a empowered life. Additionally, we offer faith-based support for those who seek spiritual healing, and our community-driven programs foster connection with like-minded women leaders who understand your journey. We don’t just help you heal—we help you thrive.